1. We believe in customer focus in that we:
 

» anticipate and understand their needs
» develop solutions/services that customers need
» continuously introduce additional features and benefits
» respond to customer queries within business day
» continuously following up on customer perceptions  

   
2. We believe in service excellence in that we:
  » never compromise service levels
» guarantee service levels
» resolve service failures 
   
3. We believe in administrative excellence in that we:
  » properly document each transaction
» properly document all policies, processes and procedures
» constantly audit compliance to above
» records house-keeping 
   
4. We believe in accountability in that we:
  » hold people accountable for their actions
» think through the consequences of action
» know the limits of our authorities and responsibilities 
   
5. We believe in performance management in that we:
  » compare against the best practices in the world
» be open to being measured by customers, suppliers, leaders, peers and members 
   
6. We believe in process innovation in that we:
  » continuously measure process outputs
» continuously improve process
» continuously incorporate the latest technology
» challenge current practice 
   
7. We believe in transparency and openness in that we:
  » encourage expression of opinions
» encourage leaders to ask for feedback
» give employees access to all information that they need to perform
   
8. We believe in our people in that we:
  » ensure that each member has the competence to ensure his/her job
» provide the environment and opportunity for growth and learning
» treat all people equally
» encourage diversity and expression of thought
» provide competitive compensation
» provide a working environment of health, safety, and fun
   
9. We believe in a balanced life in that we:
  » encourage opportunities towards general well-being
» encourage activities to preserve our environment 
   
10. We believe in teamwork in that we:
  » encourage lean, flat org. structures for easier and quicker communication
» involve concerned teams in problem solving
» encourage leadership based on competency rather than position or tenure
» encourage communication and coordination across functional boundaries
» encourage consultative decision making and networking